Export Trade Services
Export Sales, Export Marketing & International Market Research
Sales, Marketing, Trade Events & Promotions
Technology Development Services
International Business Development
Market Intelligence Research & Reports
Export Marketing Planning & Management
SALES & MARKETING services we offer to building products suppliers are unique & backed by 24 years keen commercial experience and include -
Identification, Qualification and matching products to distributors
Product presentations and Promotion to architects and specifiers
Project specification support and follow through
Trade show Exhibition & follow up
Your Export, Import and International Business Development needs, including Market Research, Sales & Marketing Representation, Prospect Identification and Qualification, Promotion, Partner/Competitor Research, Negotiation, Strategic Marketing and Business Planning are provided by Excelink-Pacific.
Managing Director, Richard O'Neill developing trade in Hong Kong
"You guys do really good work .... you found out things
even we would not have found out"
Your reports are really good value for money."
Chief Executive - Ronstan International - marine & architectural products manufacturer
Activities have included
South America - Marketing Missions tapping fast growth Big Emerging Markets
USA & Canada - Marine and sports sales commenced in 1983. Contacts in many industries.
United Kingdom & Europe - Marketing Missions have built on excellent relationships.
Indonesia - Exhibitions and sales has lead to strong sales and joint ventures.
Hong Kong & China - Exhibitions and marketing have built on established relationships.
Vietnam - Facilitated sale of 1st Australian cotton. Experience in textiles, building, food, education
Japan - Excellent connections in Japan - food, manufacturing, education, computer, tourism etc.
Korea - Relationships with key players in travel, education, engineering, food, info tech etc
Also Singapore, Taiwan, Malaysia, Pacific Islands, India, UAE, Germany, Europe, Africa, France
Projects have included -
Market Research projects for JETRO (Japan External Trade Organization)
Business and Marketing Planning for large and small Australian & overseas businesses.
Sales Representations & Trade exhibition promotions with sales follow through.
Current or past work has been with - BHP, Boral, South Pacific Commission, JETRO, EFIC, Queensland Cotton, Uniting Church Conference Centres, Enware Australia, Koala Park, Pacific Economics, Accomplish Software, Ronstan International, Coursemaster, Muir Winches, and many others ...... see list of clients and sample work below.
Services include -
Export & Import Trade Missions, Representation, Market Research, Sales, Marketing
Market Intelligence Research & Reports
Consulting & Business Development on Project basis (research, trade shows etc)
Business Matching - Identifying and Qualifying Your Preferred Business Partners.
Tourism Marketing & Operations - Co-creating awareness and enjoyment of our environment
Training programs expanding team creativity, market awareness & wealth creation.
Skills are in Sales, Marketing, Management & Engineering including in the following areas -
* Manufacturing * Marine * Sport * Leisure * Printing * Technology * Communications ** Transport * Computer software * Energy * Agriculture * Construction * Medical * Textiles * Tourism * Food/Catering * Education/Training * Wholesale & Retail * Information Services *
Excelink-Pacific work with integrity and commitment to achieve Win/Win results for clients, customers & communities.
in a world of amazing opportunity and expansion. Join us !
For New Market Product Assessments, Partner/Distributor Identifications and all your trade needs
Tel Sydney 02 8213 3225 02 9957 1099 Melbourne 03 9017 6862
Brisbane 07 3137 1607 Perth 08 6364 3651
Fax: (+61 2) 9997 7122
Your Needs ..... are Our Mission
Export Research, Sales & Marketing, Business Development, Consulting
Excelink-Pacific ADD VALUE for clients by achieving cost effective sales & marketing, research, consulting, representation, partner or distributor identification and qualification, and planning to assist clients local and global sales and business development by connecting, building and empowering relationships with people.
"You guys do really good work .... you found out things even we would not have found out"
Your reports are really good value for money."
Chief Executive - Ronstan International - marine &
architectural products manufacturer
"Muir Winches have been very satisfied with the marketing work .... The fast feedback, and
positive leads have allowed us to act promptly in liaising with new prospects in the Middle East,
India and South America. We plan to use Excelink for other projects to boost our export marketing sales"
Managing Director - Muir Engineering - marine, engineering
& heating products manufacturer
"I have just received your prompt report on your trip to South Africa. I appreciate the dispassionate tone of the report and the factual back up information which goes to support it. Often I get reports which don't give much direction but just weigh the pro's and con's, you haven't done that, you've given clear and practical advice.
I'm confident in your advice .... you clearly understood what we needed to know. Thanks again, it's top value for money."
Export Manager - Top 50 Australian listed company - Home & Building products manufacturer
Business Development Services - Our Mission
Excelink-Pacific add value for clients by providing cost effective sales & marketing representation, consulting, research and marketing services to assist clients international and Australian sales & business development by interlinking, empowering and building of relationships amongst people.
Products and Services
Your needs are our focus. We cater for clients with needs at all levels, from those developing new products, up to experienced international suppliers. Our services include exploratory and research work, sales and marketing representation or monitoring overseas operations, & include -
* Contract Sales Representation, Market Research, Follow-up, Support & Marketing Services
* Consulting & Business Development on Project basis
(research, trade events etc)
* Personal Sales, Marketing Representation, Follow-Up
Better business is done when customers meet face to face with
some-one regularly. We make
regular local & overseas personal representation & sales calls for
clients, cost effectively.
This can be on a contract basis exclusively for you, or costs shared with
* Market Research, Recommendations
Excelink-Pacific provide tailored sales and local or overseas marketing services including qualitative research targetting key people, on behalf of clients.
* Consulting / Business Development / SWOT Analyses / Strategic Planning
Consulting & Business Development is on a project basis,
and can include Strategic Planning,
qualifying prospects or partners and implementing and monitoring sales &
* Trade Exhibitions / Events with Research and/or Sales Promotion
Sales & Marketing Services linked with trade exhibitions
or events. Some of our special
services can be very effective for market entry and customer awareness and
research, or agent
support. Talk to us about your needs.
Local & International Trade markets & trade events are being visited and considered at all times.
Call for the latest details.
Referees & Clients
Australian current or past clients, and organizations familiar with our work -
A.A. Tegel Pty Ltd, Accomplish Software, Air Grilles Pty
Limited, April Waterproofing Systems Austrade - Australian Trade Commission, Australian Centre for International
Agricultural Research (ACIAR), Australian Tourist Commission, Blue Line Cruises, BFD Bathroom
Accessories, BHP / Australian Iron & Steel, Bo-Ema Coffee Machines, Boral
Limited, Blue Mountains Adventure Company, Brewarrina Aboriginal Cultural Museum, Chamber of
Manufactures of NSW, Clearview Aluminium Windows, Coursemaster Autopilots, CSR
Building Products, Echo Hills Aussie Bush Holidays, Enware Australia, Export Finance and
Insurance Corporation - EFIC, Flair International, Fowler Bathroom Products, Great
Australian Walks Ingrams Bright, Innovation Centre of NSW, James Hardie Industries, Japan
External Trade Organization - JETRO, Koala Park & Koala Park Day Tours, Katherine Adventure
Tours, Kosciusko Chalet, Leigh Mardon, Medicraft Australia and Metpro Sydney Metal
Products, Muir Winches & Windlasses, Ausindustry / NIES, Ogden Industries (Lockwood,
Efco, Neta), O'Reilly's Rainforest Guesthouse, Queensland Cotton, Reeves Engineering,
Famco/Rham Industries, Rheem, Ronstan International, South Pacific Commission, State Chamber of
Commerce NSW, SVP Industries, Sydney Heli Scenic, Taubert Technologies Pty Limited, Uniting
Church Conference Centres, University of New South Wales - Food Technology Division,
Vaqua/Distillation and Waste Management.
Marketing Reports produced by Excelink-Pacific include -
Export Market Reports - samples -
Marine Products - South America, Marine Hardware &
Electronics Products - South Africa
Marine Hardware & Electronics Products - United Kingdom & Middle East,
Processed Tuna from Pacific Islands,
PacRim Building Industry Information Reports
Tourism Marketing - Germany, United Kingdom, Tourism Marketing
- United States
Tourism Marketing - South Africa, India, Middle East
Industrial Safety Products - Middle East, India, Industrial Safety Products - Singapore
Industrial Safety Products - Indonesia, Malaysia
Industrial Safety Products - South America - Brazil, Argentina, Chile
Pumps - Middle East, Automotive Components - Korea,
Mobile Telephone Accessories - Holland, Mobile Telephone Accessories - United Kingdom,
Stationary Products - United Kingdom,
Building (Fencing) products - Korea & Japan,
Computer Industrial Hardware & Software - Middle East, Africa, Computer Industrial Hardware & Software - India
Hot Water Systems - Africa, Hot Water Systems - United Kingdom,
Hot Water Systems - Indonesia, Building Products - Vietnam,
Plumbing Products - Japan, Singapore, Hong Kong, Vietnam
Australia Marketing Reports - samples -
Sports & Leisure Goods, Processed Foods, Health Care
Goods, Custom Jewellery, Electrical Connectors, Air Movement Products (Fans),
Wine Barrel Market, Timber Mill
Machinery, Vacuum Pumps, Rubber Flooring Products, Machine Tools, Computer Software
Experience is also in numerous other industries and regions.
Trade Missions & Exhibitions are conducted in conjunction with promotions, and research.
We operate globally & locally and deliver results cost
effectively because of our high intention
to connect and deliver what clients need.
Here's How to Increase Your Profits .... with Product Differentiation
A key to success in export markets, especially when a business operates on a smaller scale than it's competitors, is frequently product differentiation.
Where a business expects to produce at a higher unit cost than it's competitors, it must be able to justify higher prices or accept lower profits and the risk of being increasingly unprofitable.
Higher prices can only be justified if customers see and
believe the products are in some way
different to those offered by competitors.
You can create Differentiation from such things as -
presentation, including 1st impressions and timely response - differentiates company as supplier
design & materials of construction
promotion, including "packaging"
product performance characteristics
durability & reliability
ease of operation
availability, warehousing, production & delivery times
after sales support & operator training
skills of sales and technical support staff
How do your products score ? ....
Do buyers of your products believe your company and it's
product range is different from your
competitors and their products ? How do you know ?
Have you conducted realistic unbiased market research to confirm this ?
Are these differences seen as benefits by users, or obstacles ?
Are customers prepared to pay extra for your products in order to obtain these benefits ?
Do these benefits apply across all potential users of the
products rather than there being
pronounced differences in customer perceptions & expectations in different market segments ?
Can you use these differences to create market segments or
niches in which you have
significant sustainable competitive advantage ?
Your awareness of customer perceptions can give you greater profits. Excelink finds the answers.
Our Process for Assessment of International Prospects - Key Points
The following Key Points are a guide we use in assessing & qualifying future export business partners or buyers, whether targets are end users, distributors etc.
Our work is a combination of promotion, sourcing this information and establishing and building a rapport with the prospect to best meet the objectives.
Market Shares & Sales volumes of associated products, by quantities and value
Other key agencies held, years with these, changes expected.
What are significant trends, reasons for any brand changes
What geographic areas are realistically covered.
What market segments are targetted, and covered.
What are considered selling points for these products
What obstacles are foreseen for product in this market
Suggest promotional method and budgets
What extra market information is required
Distributors expected size and frequency of ordering
What stocks would you aim to hold
What servicing arrangements are available
Market position relevant to competitors
Who would be responsible for these products market development
What are future plans of company - Source company profile and brochures
How many customers are visited regularly
Number of sales calls per month per salesman
How often is each customer seen each year
Average customer order size expected
Years in business
Names and ages of senior executives
Number, and Names and ages of salesmen
Memberships of trade associations
Details of bankers
Excelink Pacific - "Enriching Global Relationships"
PO Box 488 Neutral Bay NSW 2089 - 21/201 Miller St North Sydney
Tel Sydney 02 8213 3225 or 02 9957 1099 Melbourne 03 9017 6862
Brisbane 07 3137 1607 Perth 08 6364 3651
Tel: (+61 2) 9957 1099 Fax: (+61 2) 9997 7122