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Trade & Technology Development Services from Excelink-Pacific Market Research, Sales, Marketing, Trade Events ..... Enriching Global
Relationships
Managing Director, Richard O'Neill developing trade in Hong Kong
Current or past work has been with - BHP, Boral, South Pacific Commission, JETRO, EFIC, Queensland Cotton, Uniting Church Conference Centres, Enware Australia, Koala Park, Pacific Economics, Accomplish Software, Ronstan International, Coursemaster, Muir Winches, and many others ...... see list of clients and sample work below.
Skills are in Sales, Marketing, Management &
Engineering including in the following areas - * Manufacturing * Marine
* Sport * Leisure * Printing
* Technology * Communications ** Transport * Computer software
* Energy * Agriculture * Construction
* Medical * Textiles * Tourism * Food/Catering * Education/Training
* Wholesale & Retail * Information
Services *
Excelink-Pacific work with integrity and commitment to achieve
Win/Win results for clients, customers & communities. We work
in a world of amazing opportunity and expansion. Join us ! Contact Us For New Market Product Assessments, Partner/Distributor Identifications and Global Wealth Expansion
Excelink-Pacific Tel: (+ 61 2) 9957 1099 Fax: (+ 61 2) 9997 7122 Email: excel@excelink.com.au Excelink-International Pty Ltd PO Box 488 Neutral Bay NSW 2089 Australia Level 21 - 201 Miller Street North Sydney NSW Australia
Introduction ......
Thank you for your interest in expanding your international
sales ..... and our services.
Your Benefits of using our services can include ....
* Increased Profits ..... by new business with current, new, preferred & aligned customers. * Sales Certainty ..... from practical research, planning and effective action. * Easier Sales & More Time ..... for you by using our proven professional skills & systems. * Greater Satisfaction & sense of purpose for you
and your people. You will likely see from our company profile, practical and relevant experience to meet your needs ..... .... if not .... ask. Thank you for your interest .... I look forward to hearing from you Yours sincerely, Richard T. O'Neill, Managing Director
Excelink: Enriching
Global Relationships .... through Trade P.O. Box 488 Neutral Bay NSW 2089 Australia Level 21, 201
Miller Street North Sydney 2060 Fax: (+61 2) 9997 7122 Tel: (+61 2) 9957 1099
Your Needs ..... are Our Mission Export Research, Sales & Marketing, Business
Development, Consulting Excelink-Pacific
ADD VALUE for clients by achieving cost effective sales &
marketing, research, consulting, representation, partner or distributor
identification and qualification, and planning
to assist clients local and global sales and business development by connecting,
building and empowering relationships with people. Testimonials "You guys do really good work .... you found out things
even we would not have found out" Chief Executive - Ronstan International - marine &
architectural products manufacturer "Muir Winches have been very satisfied with the marketing
work .... The fast feedback, and Managing Director - Muir Engineering - marine, engineering
& heating products manufacturer "I have just received your prompt report on your trip to South Africa. I appreciate the dispassionate tone of the report and the
factual back up information which I'm confident in your advice .... you clearly understood what
we needed to know. Export Manager - Top 50 Australian listed company - Home &
Building products manufacturer
Excelink: Enriching Global Relationships ..... through Trade
Excelink Business Development Services - Our
Mission Excelink-Pacific add value for clients by providing cost
effective sales & marketing representation, consulting, research and
marketing services to assist clients international and Australian sales &
business development by interlinking, empowering and building of relationships
amongst people. Products and Services Your needs are our focus. We cater for clients with needs at all levels, from those developing new products, up to experienced international suppliers. Our services include exploratory and research work, sales and marketing representation or monitoring overseas operations, & include - * Contract Sales Representation, Market Research, Follow-up, Support & Marketing Services * Consulting & Business Development on Project basis
(research, trade events etc) * Personal Sales, Marketing Representation, Follow-Up Better business is done when customers meet face to face with
some-one regularly. We make * Market Research, Recommendations Excelink-Pacific provide tailored sales and local or overseas
marketing services including * Consulting / Business Development / SWOT Analyses / Strategic Planning Consulting & Business Development is on a project basis,
and can include Strategic Planning, * Trade Exhibitions / Events with Research and/or Sales Promotion Sales & Marketing Services linked with trade exhibitions
or events. Some of our special Local & International Trade events are being visited and considered at all times. Call for the latest details. Excelink: Enriching Global
Relationships ..... through Trade Development Tel: (+61 2) 9957 1099 Fax: (+61 2) 9997 7122 Excelink Referees & Clients Australian current or past clients, and organizations familiar with our work - A.A. Tegel Pty Ltd, Accomplish Software, Air Grilles Pty
Limited, April Waterproofing Systems Austrade - Australian Trade Commission, Australian Centre for International
Agricultural Research (ACIAR), Australian Tourist Commission, Blue Line Cruises, BFD Bathroom
Accessories, BHP / Australian Iron & Steel, Bo-Ema Coffee Machines, Boral
Limited, Blue Mountains Adventure Company, Brewarrina Aboriginal Cultural Museum, Chamber of
Manufactures of NSW, Clearview Aluminium Windows, Coursemaster Autopilots, CSR
Building Products, Echo Hills Aussie Bush Holidays, Enware Australia, Export Finance and
Insurance Corporation - EFIC, Flair International, Fowler Bathroom Products, Great
Australian Walks Ingrams Bright, Innovation Centre of NSW, James Hardie Industries, Japan
External Trade Organization - JETRO, Koala Park & Koala Park Day Tours, Katherine Adventure
Tours, Kosciusko Chalet, Leigh Mardon, Medicraft Australia and Metpro Sydney Metal
Products, Muir Winches & Windlasses, Ausindustry / NIES, Ogden Industries (Lockwood,
Efco, Neta), O'Reilly's Rainforest Guesthouse, Queensland Cotton, Reeves Engineering,
Famco/Rham Industries, Ronstan International, South Pacific Commission, State Chamber of
Commerce NSW, SVP Industries, Sydney Heli Scenic, Taubert Technologies Pty Limited, Uniting
Church Conference Centres, University of New South Wales - Food Technology Division,
Vaqua/Distillation and Waste Management. Marketing Reports produced by Excelink-Pacific include - Export Market Reports - samples - Marine Products - South America, Marine Hardware &
Electronics Products - South Africa PacRim Building Industry Information Reports Tourism Marketing - Germany, United Kingdom, Tourism Marketing
- United States Industrial Safety Products - Middle East, India, Industrial
Safety Products - Singapore Mobile Telephone Accessories - Holland, Mobile Telephone Accessories - United Kingdom, Stationary Products - United Kingdom, Building (Fencing) products - Korea & Japan, Computer Industrial Hardware & Software - Middle East, Africa, Computer Industrial Hardware & Software - India
Hot Water Systems - Indonesia, Building Products - Vietnam, Plumbing Products - Japan, Singapore, Hong Kong, Vietnam
Australia Marketing Reports - samples - Sports & Leisure Goods, Processed Foods, Health Care
Goods, Custom Jewellery, Electrical Connectors, Air Movement Products (Fans),
Wine Barrel Market, Timber Mill
Experience is also in numerous other industries and regions. Trade Missions & Exhibitions are conducted in conjunction with promotions, and research. We operate globally & locally and deliver results cost
effectively because of our high intention Excelink: Enriching Global Relationships Tel: (+61 2) 9957 1099 Fax: (+61 2) 9997 7122 Email: excel@excelink.com.au Excelink Profile of Richard Thomas O'Neill - Managing Director Bachelor of Engineering, Diploma in Business, Fellow Aust Institute of Management Richard's international experience with some of Australia's largest companies & SMEs in export development has given him unique global insights - to world trends, to understanding real value adding, to new & high value opportunities, and the unique contributions Australian companies & individuals can make in the accelerating global marketplace - which includes our home market. How to ADD MORE VALUE, with MORE FUN and EASE is a focus of Richard's work. A grounding in Natural principles, and the best of the values and awareness of western, eastern, indigenous, Latin, African & other global cultures enables rapid development of synergy & quality relationships amongst clients & customers and export prospects. Richard is a practical business and marketing consultant with
16 years international experience. Manufacturing experience includes 7 years with BHP, and other manufacturers, specializing in engineered products, food and printing for local and overseas markets. A passion for people has lead Richard to marketing & sales, export marketing, and research & consulting in international business development. You will learn from Richard how to align with your own Nature,
and the Nature of organizations to better understand the Nature of people (and
"markets") for your own sustainability, growth and self expression in
this fast evolving environment. Richard's' Business Experience includes- * 16 years business development consulting with manufacturers
and service businesses. Further Education and Training includes - * World Competitive Manufacturing (WCM), Manufacturing
Resource Planning (MRP II)
Excelink: Enriching Global Relationships Tel: (+61 2) 9957 1099
Fax: (+61 2) 9997 7122 Email: excel@excelink.com.au _____________________ Excelink Here's How to Increase Your Profits ....
...... with Product Differentiation
Where a business expects to produce at a higher unit cost than it's competitors, it must be able to justify higher prices or accept lower profits and the risk of being increasingly unprofitable. Higher prices can only be justified if customers see and
believe the products are in some way You can create Differentiation from such things as - * presentation, including 1st impressions and timely response - differentiates company as supplier * design & materials of construction * promotion, including "packaging" * product performance characteristics * durability & reliability * ease of operation * availability, warehousing, production & delivery times * after sales support & operator training * skills of sales and technical support staff * financing arrangements How do your products score ? .... Do buyers of your products believe your company and it's
product range is different from your Have you conducted realistic unbiased market research to confirm this ? Are these differences seen as benefits by users, or obstacles ? Are customers prepared to pay extra for your products in order to obtain these benefits ? Do these benefits apply across all potential users of the
products rather than there being Can you use these differences to create market segments or
niches in which you have Your awareness of customer perceptions can give you greater
profits. Excelink finds the answers. Excelink-Pacific ..... Enriching Global Relationships
Maximizing Client Returns
Tel: (+61 2) 9957 1099 Fax: (+61 2) 9997 7122
Excelink Our Process for Assessment of International Prospects - Key Points The following Key Points are a guide we use in assessing & qualifying future export business partners or buyers, whether targets are end users, distributors etc. Our work is a combination of promotion, sourcing this information and establishing and building a rapport with the prospect to best meet the objectives. * Market Shares & Sales volumes of associated products, by quantities and value * Other key agencies held, years with these, changes expected. * What are significant trends, reasons for any brand changes * What geographic areas are realistically covered. * What market segments are targetted, and covered. * What are considered selling points for these products * What obstacles are foreseen for product in this market * Suggest promotional method and budgets * What extra market information is required * Distributors expected size and frequency of ordering * What stocks would you aim to hold * What servicing arrangements are available * Market position relevant to competitors * Who would be responsible for these products market development * What are future plans of company - Source company profile and brochures * How many customers are visited regularly * Number of sales calls per month per salesman * How often is each customer seen each year * Average customer order size expected * Years in business * Names and ages of senior executives * Number, and Names and ages of salesmen * Memberships of trade associations * Details of bankers
Excelink-Pacific Email: excel@excelink.com.au
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